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LG 77" C1 OLED 4K Smart TV w/ AI ThinQ (77C1AUB)

LG OLED77C1AUB

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$401699

MSRPManufacturer's recommended retail price.

$531899

 

Ecofees included

PRICE EFFECTIVE TO JANUARY 27

This product is available for online order.

This product is available in store.

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BROSSARD QUARTIER DIX30

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DOLLARD-DES-ORMEAUX

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GRANBY

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JOLIETTE

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LAVAL

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ST-BRUNO

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ST-GEORGES (418) 228-2676

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ST-JÉRÔME

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ST-SAUVEUR (450) 744-0444

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BAIE-COMEAU (418) 589-5436

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BOISBRIAND FAUBOURG BOISBRIAND

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BONAVENTURE (418) 534-3281

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CHARLEVOIX (418) 665-0005

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CHIBOUGAMAU (418) 748-3325

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COATICOOK (819) 849-9997

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DOLBEAU/MISTASSINI (418) 276-6794

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EDMUNDSTON (506) 735-6704

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LA SARRE (819) 333-6710

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LACHUTE (450) 566-0294

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MATAGAMI (819) 739-3883

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ONLINE STORE

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RIVIÈRE DU LOUP (418) 862-8532

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ROBERVAL (418) 275-3819

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SALABERRY-DE-VALLEYFIELD

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SHAWINIGAN (819) 539-0808

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ST-HYACINTHE

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ST-JEAN-SUR-RICHELIEU

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ST-LÉONARD

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STE-MARIE DE BEAUCE (418) 387-3242

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TERREBONNE

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What makes OLED unlike anything else?

The answer is self-lit pixels. A self-luminous display technology that makes all the difference to your viewing experience. Unlike LED TVs that are restricted by backlight technology, LG OLED TVs are capable of extreme realism and thin designs.

SELF-LIT PiXELS. Millions of reasons to love OLED.

When it comes to picture quality, OLED beats LED hands down. That’s because OLED has millions of self-lit pixels capable of producing perfect black and accurate color. The result is a viewing experience like no other.

Infinite Contrast

The unique pixels of LG OLED TV can switch completely off to create perfect black and therefore infinite contrast, resulting in a more lifelike image you can only get with OLED.

LG OLED TV. A view found nowhere else

If you’re looking for a TV-like no other, look no further. LG OLED TV is a work of art, a big-screen cinema, a portal to gaming worlds, and a front-row seat to the biggest sporting events. It’s everything you want TV to be.

OLED Design. A gallery worth repeat visits.

LG OLED TVs redefine what TVs should look like. Their unbelievably slim designs are so beautiful that they make your living room more like a museum of modern art.

Gallery Stand - Designed to stand out.

Picturesque works of art aren’t just for walls anymore. The Gallery Stand* gives you the freedom to place your TV out in the open and turn your home into a gallery.

OLED Cinema. The award for best picture goes to…

LG OLED TV produces an Oscar-worthy* performance every time you watch thanks to its incredibly sharp picture. *Disney+ subscription required.

Dolby Vision™ IQ & Dolby Atmos®

Dolby Vision™ IQ intelligently adjusts picture settings based on content genre and ambient surroundings, while Dolby Atmos® delivers multi-dimensional surround sound — a powerful combination that produces breathtakingly cinematic results**.

FILMMAKER MODE™

See the director's original vision

Film buffs can see what directors envisioned. Filmmaker Mode™ is a setting that respects the craft. It translates a director’s cinematic vision to your TV with automatic picture and processor settings.

*FILMMAKER MODE™ logo is a trademark of UHD Aliance, Inc.
*The actual product may differ from image shown.

OLED Gaming. It's game over for the competition.

LG OLED TV puts you ahead of the game with swift response, the latest gaming features, and a 120Hz display for smoother playing experience. This is the ultimate TV for your gaming setup.

The Latest Gaming Specs

LG OLED TVs are capable of a 1ms response time, while support for VRR, ALLM, and eARC meets the latest HDMI 2.1 specifications. These features allow fast-moving content in higher resolution and smooth, synchronized graphics, giving you a more lifelike experience and a better chance of winning.

Game Optimizer

Game Optimizer puts all your game settings in one place. You can also toggle between G-Sync and FreeSync technologies for a smooth gaming experience.

OLED Sport. TV in a league of its own.

LG OLED TV shows every play in all its realistic glory. The smooth motion of fast action means being a spectator has never been so spectacular — you’ve now got a front row seat to all the best sporting events.

OLED Motion Pro

Fluid motion puts you in the moment

OLED Motion Pro is technology you see, but don’t notice. It’s our most advanced motion handling for fast movements in sports and action sequences. Kickoff returns look just as smooth at home as from 50-yard line seats, with less stuttering to slow down the big car chase.

*Screen images simulated.

Sports Alert

Sports Alert keeps you up to date on your teams

Sports fans have a new way to stay informed on LG TV. Sports Alert gives updates on your favourite teams, start times, and scores — even while you’re watching other content. Easily switch to games without searching for the channel.

Bluetooth Surround Ready - Connect Bluetooth® speakers

Connecting LG Bluetooth speakers for wireless surround sound has never been easier. Connect up to two speakers, including LG XBoom Speakers*, for a true surround sound experience – not a wire in sight.
*Connection with LG speakers is available now. Other brand speakers that do not comply with the specification may not be compatible.

a9 Gen4 AI Processor 4K

At the core of every LG 4K OLED TV is the a9 Gen4 AI Processor 4K*, a groundbreaking chip that uses deep-learning algorithms to analyze and optimize content. Every adjustment to picture and sound is automatic, so everything you watch is spectacular.

AI Picture Pro

Using a vast database of visual data points, the deep-learning algorithm recognizes content, removes noise, and optimizes picture quality. And the new Scene Detection feature can now analyze the type of scene being shown and improve the picture accordingly.

AI Sound Pro

By learning from audio data points, the processor identifies voices, effects, and frequencies so it can then optimize the sound by genre for a more immersive experience. And the new Auto Volume Leveling feature maintains consistent voice levels across different types of content.

AI ThinQ - Intelligence to make life easier

LG NanoCell TVs think fast. LG’s advanced AI processors drive better picture and sound. AI powers webOS to offer personalized content recommendations. LG ThinQ® AI technology and integrated voice assistants, like the Google Assistant and Alexa, control compatible connected home devices with ease.

Magic Remote

Simply click, point, scroll or use voice commands to change the channel, search for something new, and more. The LG Magic Remote can also be used to operate your connected devices. Spend less time navigating confusing menus and juggling multiple remotes, and more time enjoying your entertainment.

GENERAL

Series Name : C1

Resolution : 4K Ultra HD

Screen Size (diag.) : 77 in

Internet Connectivity : Facebook, LG Smart TV, Netflix, Youtube

OLED : Yes

Smart TV : Yes

Bluetooth™ : Yes

Technologies : • 9 Gen4 AI Processor 4K with AI Picture Pro & AI Sound Pro • Dolby Vision™ IQ and Dolby Atmos® • webOS & ThinQ® AI with Magic Remote • Gaming: NVIDIA® G-SYNC® Compatible, VRR, ALLM • Bluetooth® • FILMMAKER MODE™

UPC

UPC : 195174009321

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